I
love photography because I like to create frames, the still variety that is,
something which cannot be achieved by shooting the video of the same given
situation or scene. What fascinates me the most is the art of freezing a particular moment
and then visualizing and interpreting the whole story or context from
that one single frame…Perhaps I should put it in this way…I like the subtle
nature of a single photograph as against a full-fledged video (Yes, I know
videos can capture movements…but still…)
But
what if one can have advantages of both the mediums? What if one could capture
and preserve one particular, delicate movement in a scene which matters the
most, while keeping everything else,well, perfectly still?
All
thanks to Photographer Jamie Beck along with graphic artist Kevin Burg,
who have invented this new technique called, Cinemagraphs (they invented this
new term too), there is this midway to take between a photograph and a movie. A
Cinemagraph which is saved as a GIF file, is an image or a kind of graphic that
incorporates both photograph and video, containing within itself a living moment
that allows a glimpse of time to be experienced and preserved endlessly. While
traditionally a GIF animation animated the whole frame and created a 3D
effect, a cinemagraphic GIF only animates part of it, the rest of the
area in the frame remain motionless.
Starting
from the creation of the first ever GIF file around 25 years ago, GIFs are one
of the oldest image formats used on the web. Thanks to their distinct
advantages like transparency support, loss-less compression, and ability to
interlace multiple frames, GIFs are widely used for small animations and
low-resolution film clips. Although they support only 256 colors, GIFs are
suitable for storing graphics with relatively few colors such as simple
diagrams, shapes, logos and cartoon images. However during last few
years, as the high resolution images and videos started flooding internet, GIF
started losing their popularity. Web-designers simply wrote
it off as childish and stopped using GIFs for “serious” kind of images.
Lensdepictions
applauds the refreshing but very classy approach of the creative duo Jamie Beck and
Kevin Burg towards the GIF format which has taken the new age digital
photography and this old image format(GIF) to the next level. So much so, GIFs
are experiencing a kind of renaissance in the internet space!
Personally,
I feel that Cinemagraph is an absolutely beautiful and brilliant way for
artistic expression and are bound to be the “next big thing” in the world of
photography and web-design.
Featured
in this post are some of the classic Cinemagraphs created by Jamie and Kevin.
Images
Source: http://cinemagraphs.com/
Article
©2012 Gyaneshwari Dave